White Christmas

Christmas 2013_r2

I’m dreaming of a white Christmas, with every Christmas card I write. May your days be merry and bright, and may all your Christmases be white.  Can’t help but think about home during the holiday season.  Wishing all my dearest friends from near and far a very Merry Christmas and may 2014 bring us all one step closer to each other.

Peachy Announcement

Peachy Announcement

When we heard the wonderful news that my dear friend Sandra from Simply Peachy and her hubby were expecting, we were all very excited and happy for the soon-to-be new parents.  I was equally as excited when Sandra asked if I could help design some artwork for their baby announcement.  I previously worked with Sandra for her Just Peachy dodgeball logo and so she wanted to keep the same look and “peachiness” to match her brand.  As I was working off of the original logo, there wasn’t much re-designing needed so I concentrated on colours and making each “peach” unique and fitting to its role within the family.  The main problem I ran into was creating the Papa Peach as the original peachy colours tones are already quite feminine.  I knew I couldn’t drastically alter the colour of the peach, so my solution was to concentrate on the highlighting the individual qualities of the other two peaches instead.  Sandra and her hubby were both happy with the finished artwork which makes my work even more enjoyable when clients are satisfied.

First Impressions

Watercolour_Oh Happy Day

Gramercy_Aerialist Press

Affair_Kimberly FitzSimons

Lavender_Julia Song Ink

Lately I’ve had re-branding on my brain.  I just finished designing new business cards for work and now I’m itching to tweak my own branding for my website and “O is for…”.  A business card says a lot about yourself and your image.  I collect all interesting cards I see and receive on a daily basis.  It’s just a little thing I do and I love to analyze each one and keep mental notes on interesting ideas and design elements to try on a next project.

My latest guilty pleasure (and recent source of inspiration) are wedding invitations.  Needless to say I love all things paper but I find wedding invitations to be especially interesting because they exclusively represent the people.  The design choices are not influenced by business strategies, marketing goals or mass appeal .. these choices are about two people and the relationship they share.  For me, it’s helpful to see and compare the differences when there’s almost complete freedom for creativity and designing something purely from love.

Ultimately, a wedding invitation (similar to a business card) is a one time opportunity to make a big impression.  It’s your moment to shine and show the world who you are, either as an official couple or as an individual.  It will likely take me some more brainstorming and time before I finally decide on the branding for here.  However, lucky for me I quite enjoy this type of work and I don’t need to bill myself by the hour.

Images: Watercolour, Oh Happy Day! // Gramercy, Aerialist Press // Affair, Kimberly FitzSimons // Lavender, Julie Song Ink

Holiday Cheer

Ora-Ora Xmas 2012

Everybody knows a turkey and some mistletoe, help to make the season bright. Tiny tots with their eyes all aglow, will find it hard to sleep tonight.  The magic of Christmas never ceases to amaze me.  Happy holidays to my dearest friends with love on this special day.

Clear and Simple

Holiday Wines 2012

This is my favourite time of the year.  As companies are preparing in anticipation for the new year, marketing and design teams are busy making their final impressions for 2012 and teasing us with what to expect for 2013.  Christmas comes early for me as I’ve already been receiving greeting cards and calendars each day.  I always take my time with each package I receive .. from font choices to quality of paper .. from the envelope to the images inside.  End of year advertising usually delivers impressive campaigns and it’s a prime opportunity to learn from the best.  Unfortunately, so far it’s been rather disappointing with the overload of information I’ve been seeing.

Perhaps I’m a minimalist at heart but I’ve always appreciated clear and simple messages.  This year for our holiday wine campaign, I relied on very simple silhouettes to present a warm and festive design.  I wanted to maintain our brand’s elegance and quality but move away from the old world feeling often associated with wines.  It may be too minimal for some people’s tastes, but it’s simple design efficiently delivers the message to our customers.  There is no confusion or second guesses.  Whereas I do appreciate all the gold and glitter that comes with the holidays, behind all the razzle and dazzle, there must be substance.

Peachy Keen

My favourite part of each project is deciding on the colour scheme. I can look at colours all day. Each shade, each tone .. a slight variation and the entire outlook changes. When I was first approached by my friend San to design a logo for their all girls dodge ball team, I was excited by this new challenge. It’s been awhile since I’ve done any branding work and even though they only needed one logo, my mind was racing with ideas. The icing on the cake was the room for creativity I was given. Their only request was a “happy peach” to match their team motto that dodge ball should be fun, chirpy and cheerful. I’m guessing the competitiveness of sports have gotten the best of people? Seriousness aside, I was more than peachy to oblige in this cutesy design.