First Impressions

Watercolour_Oh Happy Day

Gramercy_Aerialist Press

Affair_Kimberly FitzSimons

Lavender_Julia Song Ink

Lately I’ve had re-branding on my brain.  I just finished designing new business cards for work and now I’m itching to tweak my own branding for my website and “O is for…”.  A business card says a lot about yourself and your image.  I collect all interesting cards I see and receive on a daily basis.  It’s just a little thing I do and I love to analyze each one and keep mental notes on interesting ideas and design elements to try on a next project.

My latest guilty pleasure (and recent source of inspiration) are wedding invitations.  Needless to say I love all things paper but I find wedding invitations to be especially interesting because they exclusively represent the people.  The design choices are not influenced by business strategies, marketing goals or mass appeal .. these choices are about two people and the relationship they share.  For me, it’s helpful to see and compare the differences when there’s almost complete freedom for creativity and designing something purely from love.

Ultimately, a wedding invitation (similar to a business card) is a one time opportunity to make a big impression.  It’s your moment to shine and show the world who you are, either as an official couple or as an individual.  It will likely take me some more brainstorming and time before I finally decide on the branding for here.  However, lucky for me I quite enjoy this type of work and I don’t need to bill myself by the hour.

Images: Watercolour, Oh Happy Day! // Gramercy, Aerialist Press // Affair, Kimberly FitzSimons // Lavender, Julie Song Ink

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O is for …

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Pas de Avenue Dress // Marc by Marc Jacobs Belt

It’s been one of those weeks so what better way to end it but with a balloon inspired photo shoot.  We had to rush to shoot these photos just before the sun set, but it was a lot of fun playing with the lighting and of course walking around with a giant balloon.  Last year when I came up with the idea for “O is for …”, I wanted another outlet to express my creative side.  Although I work in the creative industry, my work is never just for me.  “O is for …” on the other hand is my way to not only record but also to share bits and pieces of my life.  I must admit my favourite part so far has been putting together all my outfits, but I’ve also had a lot of fun spending time with NN sourcing locations and creating stories with my photos.  I’m sure a lot of you came across my blog through my website so I also look forward to writing more about my design process and art projects.  So whether you are a fashionista, design junkie, art lover, foodie or a fellow blogger .. please enjoy and visit often.

Photos by NN